Now ol’ Shelly didn’t have the best business model. Her little seashore shop sold a product that anyone walking by could pick up out of the sand for nothing but a little back flexing and sandy hands. (And with a re-purposed pooper-scooper cane, even those costs could be eliminated.)

In second life, we have no production costs either. Make one, and from then on it’s pure profit. The problem comes when you realize it’s all just data…

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